We Speak Human
Get Real Business Advice That Works
Natasha Port, Director, ABI Music
Happy Prime Strategies Customer
Rob of Glenfield Panelbeaters and Painters
Happy Prime Strategies Customer
Sam of Menu.co.nz
Happy Prime Strategies Customer
Darren and Gareth Tompkinson, T Brothers Cabinetry
Happy Prime Strategies Customer
We’re Not Your Typical Suit-Wearing, Buzzword-Spouting Business Advisors, Consultants or Coaches.
Sick of business advisors charging premium hourly rates to tell you to “leverage synergies” and “optimise the customer journey”? Same.
Here’s what running a small or medium business in Australia actually looks like: you’re expected to be your own marketing department, finance team, HR manager, IT support, and customer service line — while somehow still finding time to run the business you actually started. And have a life. Sure.
Trying to be world-class at everything, when you’re already genuinely good at one thing — that’s not hustle. That’s a fast track to burnout.
Small and medium businesses make up around 97–98% of all Australian businesses and employ roughly two-thirds of the private sector workforce. That’s an enormous number of owners juggling BAS deadlines, Superannuation Guarantee obligations, award compliance, and rising costs — often without any real backup.
The Truth About What We Do
A Nationwide Networks of Business Advisors, Coaches, Mentors and Consultants Who Know Their Stuff
Our Business Advisors, Coaches, Mentors and Consultants across Australia aren’t lone operators working off a laptop and good intentions. Each one brings their own real-world, hands-dirty experience, backed by the full Prime Strategies network and a resource library that doesn’t read like it was written by a committee. Think of it as your own business support crew, minus the layers of management and the internal meetings about meetings.
We help with the stuff that actually keeps owners up at night:
- Business plans that survive a real conversation with a bank, not just a slide deck
- Sales and marketing that brings in actual customers, not vague “brand awareness”
- Financial planning that lets you understand your own cash position without a finance degree
- Exit strategies and succession planning so the business you’ve spent years building is actually worth something when you’re ready to step back
- Systems that don’t collapse the moment you take annual leave
- Recruitment that doesn’t turn into an expensive Fair Work headache
Our Superpower?
We’re not you. We’re not emotionally attached to your brilliant ideas or your costly mistakes. We can see the forest when you’re stuck staring at one stubborn, annoying tree — and we’ll tell you when the emperor has no clothes, directly but fairly.
Here’s the part that actually matters, though: we don’t just point out what’s broken and vanish with an invoice. We work with you to fix it, hold you accountable to the things you said you’d do (because good intentions don’t cover the BAS), and build measurable ways to track whether it’s actually working.
Because advice without accountability is just an expensive chat.
Start Here: The Reality Check Tools
01
The “What’s Actually Wrong” Business Checkup
Not your average feel-good self-assessment. Built to surface real problems before they turn into expensive, ATO-notice-shaped disasters.
02
The “Speak Human” Business Health Check
A direct conversation with a real advisor, not a survey. Book a time and we’ll tell you what we genuinely see.
“Dave has introduced more robust systems and sales and marketing initiatives into my business that are getting great results.”
Rob
Owner
Glenfield Panelbeaters & Paint
.. working with Dave will give you a fresh look and a stronger foundation; …he's probably exactly what you're looking for”
Natasha Port
Director
ABI Music
“Fiona from Prime Strategies Group has been a huge help for me and my business.
Using some smart systems and ideas, that she provided, things are running much smoother and a lot less stressful than they had been in the past.
I now have my weekends back and get to spend more time off the tools and working on growing the business.”
Eli Fynn
Managing Director
Queenstown Scaffolding
“Sales have increased, our market presence has grown, and our headspace has gone from stressing about cashflow around the clock to figuring out how to get all the projects done that we are winning. What he’s done is incredible”
Darren & Gareth Tompkinson
T Brothers Cabinetry
Our Process
Step 1
Find What’s Actually Wrong
We get under the bonnet of your business and diagnose the real problem, not the symptom you’ve been fighting for months.
Step 2
Fix the Real Problem
Practical solutions built for how business actually works in Australia today, not theory from a decades-old case study.
Step 3
Watch It Actually Improve
Better sleep. Better numbers. Less of that permanent background dread. Groundbreaking stuff, we know.
FAQs
What actually is a “business advisor, consultant or coach” and how is it different from my accountant?
Your accountant handles compliance — BAS, tax returns, super lodgements, ATO correspondence. A Prime Strategies advisor works on the business itself: strategy, sales, systems, and the decisions that determine whether there’s a healthy profit for your accountant to actually report on.
Do you operate across the whole country, or just the capital cities?
Nationwide — every state and territory, metro and regional. Check our Find One Of Us page for advisors active in your area.
What kind of businesses do you actually work with?
Mostly classic Australian SMEs — trades, retail, hospitality, professional services, manufacturing — usually 2 to 50 staff. Not sure if you’re a fit? Ask us. The first conversation is free.
Do you handle exit and succession planning, or just growth strategy?
Both — exit strategies and succession planning are core to what we do, alongside business plans, sales and marketing, and financial planning. Full detail is on our Solutions page.